About FWD

A full service communications agency

We do everything to make your product move ahead of the competition. From developing communication concepts to constructing websites and designing packaging.

Our office team in the center of Stockholm, Sweden consists of experienced communicators, copywriters, strategists, designers and developers to meet all your marketing needs in Sweden and the Nordic area..

30 years in the business

FWD has been around since 1983. During that period, we have been able to build many strong and durable relationships. Some of our clients have been with us right from the start. Perhaps it is down to our excellent coffee. But it’s more likely to reflect the fact that the jobs we do generate worthwhile and lasting results for our clients.

Notwithstanding our impressive client list, there is always room for new relationships. We will gladly look at any new project, large or small, always adapting our approach to best suit the client and the assignment.

We are inquisitive

We are curious by nature, and we want to know everything there is to know about our clients. The more we know about the service, product and users, the better the solutions we can offer. That’s why we begin each new project with a set of questions. What does the product or the service look like? Who are we talking to? What do we want the target group to do and why should they do it? And so on… When we have our answers, work can begin in earnest.

This is what we do:

  • Brand development, identity, logos and graphics profiles
  • Product launches in Sweden and the Nordic region
  • Advertising films, information films and animations
  • Websites, technical requirement specifications and apps
  • Digital campaigns and Google AdWords advertising
  • Naming new products, concepts and communications platforms
  • Adaptations, translations and localisation of existing material
  • Development, design and visualisation of packaging
  • Sales material, printed material and advertising
  • Display material and presentations for meetings and trade fairs

Are you looking for a healthcare communications agency in Sweden?

You have come to the right place! We work with all sectors, but we have exceptional experience with life science communication and marketing of pharmaceuticals and health-related services and products.

Related: Is it legal to advertise prescription drugs in Sweden?

Health and medical communications services

  • Medical product launches in Sweden and the Nordic countries
  • Naming new products, concepts and creating communications platforms
  • Advertising films, information films and animated patient instructions
  • Brand development,  logos and graphic identities
  • Websites, technical requirement specifications and apps for ios and android
  • Digital campaigns and Google AdWords advertising
  • Adaptations, translations and localisation of existing marketing material
  • Packaging design and development of pharmaceuticals packaging
  • Booking letters, invitations, e-mails, printed material and advertising
  • Product monographs, visual aids, detail aids, leave behinds and patient information
  • Display materials and presentations for scientific meetings and medical conferences

Our network includes medical advisers and PR experts specialising in health and pharmaceuticals, as well as translators with experience of medical texts.

An exciting and challenging sector

The Arena for pharmaceuticals communications is constantly changing. Public agencies and institutions are formed and replaced. Laws and regulations are always being updated, and pharmaceuticals are sold both in a competitive retail market and through contracts for public procurement with local authorities.

The changes have extended to changing the climate for pharmaceuticals companies. Takeovers and mergers have long been the norm for many companies within the life science industry. The emergence of generics and biosimilars has also affected the market, the patients and the politics.

The pharmaceutical sector is a complex industry to operate in, but in many ways, also the most worthwhile. Learning about innovations and the research and development of products which make life better, longer and safer for so many people is a real privilege.

Nothing if not demanding

We are trusted to communicate with public agencies, professional and industrial organisations, doctors and patients with sensitive diagnoses such as HIV, multiple sclerosis, impotence, Parkinson’s disease and cancer. This takes experience and sensitivity to carry out appropriately as regards communications, ethics and regulatory compliance.

Experience gives results

For 30 years our expertise has enabled us to work with hundreds of products in areas such as gynaecology, neurology, cardiology, dermatology, oncology, gastroenterology, rheumatology, haemophilia, respiratory and infection.

Each area has its own special requirements, and we welcome the challenge of rapidly switching between large numbers of contact persons, treatment areas, products and target groups. We have considerable experience of prescription, otc and medical products, medical devices and aids.

Our experience enables us rapidly to assess the challenge we face, develop the required communications and focus on the facts without getting bogged down in the regulatory framework.

IMA-certificated staff

At FWD, we have IMA-qualified project managers (Diploma in Information and Marketing for Pharmaceuticals Companies). The qualification focuses on LIF’s [the Trade Association for the research-based pharmaceutical industry in Sweden] regulatory and ethical guidelines for marketing pharmaceuticals.

Strong brands

We work and have worked with brands such as Actiste, Airflusal Forspiro, Ambisome, Anapen, Apo-go, Asacol, Atripla, BabySemp, Betaferon, Buccolam, Caelyx, Curita, CoreTherm, Depressionsronden, DermaSilk, Diflucan, Diza, DuoDerm, Donaferty, Easyhaler, Entocort, Esbriet, Funginix, Fludara, Finacea, Glucosine, Ialuril, Inotyol, Intuniv, Levonova, Mirena, MittVal, MapCampath, Nebido, Neovletta, Noxafil, Nixacid, Omnitrope, Pegintron, Pletal, Postinor, Remicade, Remodulin, Revaxör, Simtomax, Testogel, Tiolax, TrioBe, Truvada, Viread, Vitaros, Yasmin, Yasminelle, Zarzio och Zevalin.

Our clients

Our work usually involves Sales and Marketing Departments and Product Managers in the Nordic region, Sweden, Denmark, Norway, Finland and Germany.

Here is a list of our clients, past and present, in the health and pharmaceutical sectors: Allergan, AGA Linde Healthcare, Baxter, Bayer HealthCare, Biochemie, BrighterBristol-Myers Squibb, Convatec, Eli Lilly, ExeltisFresenius Kabi, Gilead, Hollister, InterMune, Janssen-Cilag, Krka, Meda, Medeca Pharma, Merck, Mesopharma, NavamedicNordicInfu Care, Novartis, Orion Pharma, Otsuka Pharma, Prostalund, Pfizer, Recip, Rubicon Life ScienceSandoz, Sanofi Pasteur MSD, Schering, Schering-Plough, Semper, ServierShire, Swedish Orphan Biovitrum SOBI, Teva, Tillotts Pharma.

We also have clients in other organisations in the health and care sector, such as the Swedish Dental Association, the Swedish Rheumatics Association, the Swedish National Board of Institutional Care and the Habilitation Service, Stockholm County Council.


We take active responsibility for sustainable development – ethically, socially and environmentally. We strive for our employees, customers and partners to act with good conscience. More about our responsibilities.

What can we do for you?

Please contact us and let us know more about your pharmaceuticals communications needs.